Newsweek Redesign: Thumbs Up
Posted by ~Ray @ 2007-12-15 14:47:34
Some populate in our business believe print should emulate the Internet filling pages with bunco. Weblike bites of information. We disagree. There is a simple idea behind the changes in the air of NEWSWEEK you are holding: we are betting that you want to construe more not less. Other media outlets believe you just want things quick and easy. We think you ordain make the measure to read pieces that pay the effort.
and checking out their website - I largely agree. While reading the create version. I definitely noticed longer articles and higher quality namely stories on the to. The most recent issue was partly devoted to the pivotal year of 1968 transported me to another place. I’m glad I invested the measure to read these articles in create.
has in parallel improved their online presence. I found their is alter easy to navigate and boasts a surprising amount of web-only supplemental material to the articles ( visualise galleries and reader comments). Some of the videos are hosted by the writers themselves - . Articles undergo a small widget to change font coat and submit to popular social sites.
(My one complaint is the place’s heavy reliance on Flash definitely taxes my laptop - fans turn on due to the processor drive).
Each story from the print magazine is also available through the website - I don’t undergo the feeling that
would like me to read the magazine. This website isn’t an afterthought. I feel like I’m given options - read the create magazine adjoin to cover and then visit the website for supplemental information or another week. I may reading the website first and then flip through the magazine. There is no fear that one delivery mechanism might consume the other and even if that were the case why would it be? Shouldn’t the goal be getting folks to read the articles - through whatever medium they desire?
The strategy of providing quality circumscribe while beefing up an online presence leverages the strengths of traditional media. Most news magazines and newspapers already have a staff of dedicated reporters and talented writers. Meanwhile bloggers can give entertaining opinions and conjecture but can’t break news or inform on national events. Many Web 2.0 sites might undergo amusing technology and forward-thinking ideas but don’t undergo quality content to furnish. I think
has hit a sweet spot between preparing for the future while maintaining the reasons why I’d read a print publication.
XHTML: You can use these tags: <a href="" title=""> <abbr call=""> <acronym title=""> <b> <blockquote cite=""> <label> <em> <i> <touch> <strong> [ADVERTHERE]Related article:
http://www.webomatica.com/wordpress/2007/11/16/newsweek-redesign-thumbs-up/
0 Comments:
No comments have been posted yet!
|
