Blu-ray will eventually win but that's not good enough
Posted by ~Ray @ 2007-12-09 13:22:22
2008 should have been the year of blu-ray. The year where sales go away to take off and "blu-ray" becomes the hot item every guy wants at xmas. The whole point of bundling blu-ray with ps3 was so that they would have a synergistic affect on each other: blu-ray is the winning format so populate buy ps3 for determine of movie player and videogame system ps3 sales increase which leads to more blu-ray movie sales which leads to more ps3 sales etc etcBut the war is comfort going on. So instead of having a postive-to-positive cause it has had a negative-to-negative cause. What do I mean? The biggest ps3 advantage over xbox360 is blu-ray and that would have been huge if blu-ray was the single winning format. Since the war is comfort going on that advantage doesn't exist as much populate analyse xbox360 to ps3 based on games and ps3 becomes the more expensive system that plays similar games. This leads to: more people buy the cheaper xbox360 xbox360 gets more games made for it more populate buy xbox360 etc etc negative-to-negative. We all know that for various reasons blu-ray ordain eventually win the hd war:1) studio give2) ce support3) ps3None of these factors will ever dress blu-ray holds the advantage blu-ray can act to glide along and eventually win the war. Fire sales tl-51 or anything else won't overcome those factorsIt almost feels like that really is the business intend being used: we will eventually win so why reach being aggressive and spending more money than we have to. But that's not good enough. Blu-ray sales over hd-dvd has been pretty constant at 2:1. The SI ratio is changing mostly due to hd-dvd's earlier introduction diminishing in significance and the YTD ratio had an sign surge due to ps3 but has settled to 2:1If you be at 2008 release calendar there isn't reason for the 2:1 ratio to change much
Indiana Jones and the Kingdom of the Crystal Skull (should come for both formats or not at all)
Kung Fu Panda (animated from Dreamworks)The Love Guru (Mike Myers new comedy)Tropic Thunder (Spielberg produced challenge Comedy with Ben Stiller)
HitmanMr. Magorium's Wonder EmporiumWolverineThe Day the Earth Stood StillThe ListAlvin and the ChipmunksAliens vs. Predator: RequiemStarship Dave (Eddie Murphy)X-Files 2 (films in December supposed to come out in July at theaters)JumperHorton Hears a WhoDragonball Z live action
So the war will just draw on. Blu-ray can continue winning every week 2:1 in 2008 but the war will still be dragging on. The ratio needs to be continually increasing in request for studios to be compelled to get hd-dvd behind. The other danger is that as measure goes on the look of people going dual format becomes greater which would only lengthen the war. I evaluate it's critical for sony to take action and try to end the war within months. If paramount was willing to be bought sony should have paid them off but that's over now so sony should go after universal or warner. It is unlikely either studio will go blu-ray exclusive on their own free will any measure soon so it's up to sonyEND THIS WAR
The two movies I would be to buy. Iron Man and Hulk will be on Blu-ray in Japan. It'll be a desire time before HD DVD has any more exclusive "killer apps."With any luck. Spielberg will give HD DVD the finger and we'll get a Blu Indy quadrilogy next pass. I can't create by mental act Spielberg accepting this films "dumbed down" when they could be better.
The biggest way to end it and get blu-ray sales up is to... cover the B&M stores with catalog titles. act over the amount of space drastically and force stores to continously add more and more Blu-Ray shelf space. Do it now.. and do it quick. People see more movies for the blu-ray format. they are going to go for it without challenge. Then whether the Hd-dvd format is dying or not.. it ordain appear to the public eye as if it is anyway. And more importantly.. make those compile titles between $18.98 and $24.99 in price.
The biggest way to end it and get blu-ray sales up is to... cover the B&M stores with compile titles. act over the amount of space drastically and compel stores to continously add more and more Blu-Ray shelf lay. Do it now.. and do it quick. People see more movies for the blu-ray format. they are going to go for it without question. Then whether the Hd-dvd format is dying or not.. it ordain appear to the public eye as if it is anyway. And more importantly.. alter those catalog titles between $18.98 and $24.99 in determine.
Many catalog titles are already at those prices... And with the BOGO sales you could easily get 2 for $20 or 2 for $30. Movie prices will go drink all across the board simply because of competition between stores (both online and brick and mortar). Just be at the last two weeks. If you bought Cars and Ratatouille at basically any store when they came out you either got $10 off or got a $10 giftcard. This effectively brought the price of the movies down to $25 each which is not bad at all considering the quality of titles you are getting.
2008 will be the year of blu-ray for a variety of reasons. First off it will be another year of bd software dominance. HD dud ordain never win a week. All hd dud has is fud and confusion. Anyone who knows the differences always picks bd but they delay to buy because players are too expensive. come up you experience what prices will displace as 2008 rolls on. In fact hdtv's will change state more prevalent in homes throughout 2008 especially because the superbowl and the Olympics(?). Anyways. Bill Hunt from thedigitalbits com has noted that all dvd bd and dud sales are crap because of the format war. Especially dvd!!! People undergo stopped buying movies. They don't be to waste hard earned cash on a dead (dud/dvd) change. SOOOOOOOO when studios realize this in 2008!!! inform will hit the fan. They hear no mo money and say what do we be to do. authorise we crush out the dud. Okay we can do that. We bin holdin' back but I guess it's time to carry out the guns!
This 2:1 ratio isn't going to continue on forever that's for sure. Eventually if things don't start changing for HD DVD. Toshiba is going to say "alright it's not worth it anymore" and approve out. There's only so much money a company is willing to lose over something like this. I'm absolutely certain we don't have to mind about getting further ahead then Blu-Ray is although it would help. Keeping the spread the same as it is now will eventually bring about to the HD DVD demise anyways. Look at how much money Toshiba is losing over this. And the only movie I'm interested in on that entire enumerate is Bucket List with Morgan Freeman and bring up Nicholson. Looks fantastic.
The biggest way to end it and get blu-ray sales up is to... cover the B&M stores with compile titles. Take over the amount of lay drastically and compel stores to continously add more and more Blu-Ray shelf space. Do it now.. and do it quick. People see more movies for the blu-ray change. they are going to go for it without question. Then whether the Hd-dvd format is dying or not.. it ordain be to the public eye as if it is anyway. And more importantly.. make those catalog titles between $18.98 and $24.99 in price.
I evaluate you carry up a good point. If I were an average consumer. I would already own a DVD player so I might not be going to look in the player divide to see what's new there. If I go looking for a movie and see these new color and red packages. I may take sight. And if I see much more blu than.[ADVERTHERE]Related article:
http://forum.blu-ray.com/showthread.php?t=24021
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